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  • July 29, 2008 08:53 PM EDT by Cody Willard

    Some Tips for Optimizing Search Engine Results for Your Blog

    After running three different blogs, writing thousands of articles for TheStreet.com, building the RevolutioNetwork and its sister sites — I’ve learned a lot over the years about how to control my sites rankings on the major search engines.  There’s no crazy science (or art for that matter) to SEO, or search engine optimization.  Here’s an email back and forth from my friend Jack Rose, who is the son of one Mitch Rose from CAA’s music division.

    Hi Cody,
    As I think my dad told you, my two friends and I have a small website blog about technology. We are very small, and, since your websites have done well, I was wondering if you could give me a little advice on how to get more hits for my site. For example, how would I get my site, fathomfruit.com, to come up on Google if someone searched something like iPhone 3G review?

    Thanks a lot. I would appreciate any help that you might give me,

    Jack Rose

    ==

    Okay, Jack…here are a few thoughts, and you can take ‘em or leave ‘em as you see fit.  Love the entrepreneurial spirit.  How’s the summer going?  Sports?

    I got Lyme Disease and have been treating it for a month.  Sick of being sick.

    Okay here goes:

    1.  Reach out to everybody you know who has a blog and start emailing them your articles whenever you publish one.  The more people link to you, the more you’ll move up on Google.

    2.  Link to other people every chance you get — especially bloggers, as you’ll build relationships that will results in them linking to you over time more often.

    3.  Get your articles up on the first page — don’t make the reader click through…the first article should always be front and center and right there for me to read when I get to the site.

    4.  If you’ve got some friends who can list blog rolls on their own websites, offer to trade blog roll links with them (I don’t have a blog roll on my foxbusiness blog and can’t put one on, or I’d volunteer too).

    5.  Be consistent — write every time you’ve got something to say…and basically every day.

    In the meantime, I’ll link to one of your articles from my blog and we’ll get the momentum rolling.

    Cody

    =

    Don’t you love the poetry of how my printing the email back and forth from Jack accomplishes what I told I’d accomplish in the email back and forth?  Do take a look at their site — amazing what a kid who just had his bar mitzvah can do with a little elbow grease and passion in 2008.   Rock on indeed, Jackola!

about this blog

  • Cody Willard is an anchor on the FOX Business Network. Willard is also the principal of an investment management company. He was a long-time featured columnist for the Financial Times and TheStreet.com as well as a regular featured economist and stock picker on CNBC's ''Kudlow & Company."

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