The Cody Word
  • April 29, 2008 11:15 PM EDT by Cody Willard

    Marketshare Muses: Sunglasses at Night and Cigarettes During the Day

    I wear my sunglasses at night
    so I can
    so I can
    Watch you weave then breath your story lines.
    And I wear my sunglasses at night -- Corey Heart

    Did I really just quote Corey Heart to start off a blog post? A stretch to connect the lyrics at that...

    With the 5% hit to the stock today, Altria's now yielding almost 6%. The stock, that is. I mean, I gotta ask you something -- all these idiots who levered 3 and 4% bonds up multiple times to get up to almost 6% yield and now are writing off almost a trillion dollars as a result....well, why didn't they just buy Verizon when it was at 20-something and yielding nearly 6%. Or buy Altria with that 6% yield right now? With no leverage, that's GOTTA be a safer trade than 3 to 1 leverage on 3 to 1 leverage on 2 to leverage on a 3% money market...

    At any rate, the reason any of this is on my mind tonight is because as I walked through the neighborhood on my way home, I had to weave around and between a quite a few smokers out on the sidewalk in front of bars and restaurants. These same streets are devoid of any smokers during the day. So I wondered to myself -- I wonder what percentage of cigarettes in this country are smoked after the workday is over, say, 5pm. I bet it's about 2 to 1 that more cigarettes are smoked at night than during the day.

    And to Flip It, of course -- I wonder what percentage of sunglasses are worn during the day. I'd bet it's about 10 to 1.
    PS. This is also my roundabout way of saying I like Altria for a trade/investment here.

about this blog

  • Cody Willard is an anchor on the FOX Business Network. Willard is also the principal of an investment management company. He was a long-time featured columnist for the Financial Times and TheStreet.com as well as a regular featured economist and stock picker on CNBC's ''Kudlow & Company."

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